Although it appears that contestants on The Price is Right are called down randomly from the studio audience, there is actually a screening process that takes place hours before the show begins taping to find potential contestants.
Get Your Tickets First
Contestants are chosen from among the ticket holders for each taping, so the first step to playing the game is to get tickets for The Price is Right. You must be 18 years of age or older to attend a taping, and have identification with you including valid photo I.D. and proof of your SSN (or SIN for Canadians).
The ticket booth for Price is Right tickets is located at 7800 Beverly Blvd. in Los Angeles.
The Screening Process
Early in the morning on the day of taping, audience members are assigned name tags that also have identification numbers printed on them. These name tags are the ones that you see on the show in the shape of price tags, and the numbers are used by the production staff to identify those chosen as contestants.
Audience members are brought into the studio in small groups of ten or twelve at a time, and each person is interviewed briefly by the production staff. They're looking for interesting, enthusiastic people to "come on down" and play The Price is Right. Those selected to play the game are noted, and sit with the rest of the audience to wait for their names to be called.